Fanatical Prospecting

Fanatical Prospecting by Jeb Blount is an excellent resource for agents looking for workable prospecting strategies, as well as tools for overcoming stumbling blocks that might prevent them from implementing those strategies. Jeb shows, step by step, how and when to message prospects and how to convert them into deals. But the book isn’t just about marketing strategies—it also digs deeply into the philosophy and mindset required for the work ahead.

Jeb doesn’t sugarcoat the rigors and difficulties of the job, but his insightful look at day-to-day operations gives readers a blueprint for success. I think Chapter 8 was my favorite part of the book. It’s all about setting aside time to get things done and shows how any agent can be successful if they’re willing to put in the work. Chapter 12’s guidance on warming up leads was also very insightful and should be implemented by more agents.

Chapter 11 has great information on using your CRM to take advantage of Jeb’s teachings. That’s where I think Real Estate CRM Secrets picks up — you’ll be able to put the book’s teachings into practice quickly with its own guidance on task reminders, drip email sequences, and one-on-one texting. Chapter 6’s thoughts on tracking conversations pair well with its goal-tracking habits, while Chapter 9’s views on lead lists fit right in with its guidance on contact categorization. If you’re an agent looking to make the most of your leads and grow your business, you need to add this book to your library.